Alaska Air ex parte

Ex PARTE PRESENTATION NOTIFICATION LETTER submitted by Alaska Airlines, Inc.

Alaska Airlines, Inc. Ex Parte Notice

2009-04-21

This document pretains to SES-AMD-20090115-00041 for Amended Filing on a Satellite Earth Station filing.

IBFS_SESAMD2009011500041_708841

LAWLER, METZGER, MILKMAN & KEENEY, LLC 2001 K STREET, NW SUITE 802 WASHINGTON, D.C. 20006 REGINA M. KEENEY PHONE (202) 777—7700 FACSIMILE (202) 777—7763 April 21, 2009 Marlene H. Dortch, Secretary Federal Communications Commission 445 Twelfth Street, S.W. Washington, D.C. 20554 Re: Ex Parte Notice— Application of Row 44, Inc. File Nos. SES—LIC—20080508—00570; SES—AMD—20080619—00826; SES—AMD—20080819—01074; SES—AMD—20080829—01117; SES—AMD—20090115—00041; and SES—STA—20080711—00928 Dear Ms. Dortch: On behalf of Alaska Airlines, Inc. ("Alaska Airlines"), on April 20, 2009, I e—mailed John Giusti, Acting Chief of the International Bureau, an Alaska Airlines press release reporting on the initial results of its Inflight Wi—Fi trial service. As described in the April 14 press release, more than 2,100 passengers have logged on and used this service. Of those passengers who tried the service and completed a survey during or after their flight, more than 96 percent intend to use this service again. Alaska Airlines is currently providing this trial service on one specially— equipped Boeing 737—700 pursuant to the International Bureau‘s grant of Special Temporary Authority to Row 44, Inc. See Row 44, Inc., Order and Authorization, File No. SES—STA— 20080711—00928, DA 09—585 (rel. March 13, 2009). This letter and the attached press release are being filed for inclusion in the public record of the above—captioned proceedings. Sincerely, /s/ Regina M. Keeney Regina M. Keeney ce: John Giusti

TNattawWncs Contact: Bobbie Egan —or— Melissa Liton Alaska Airlines Communiqué PR (206) 392—5134 (206) 282—4923 ext. 122 FOR IMMEDIATE RELEASE April 14, 2009 ALASKA AIRLINES ANNOUNCES KEY FINDINGS OF INFLIGHT WI—FI SERVICE TRIAL Passengers embrace service; Airline will begin testing price points this week SEATTLE — Alaska Airlines today announced initial results of its Inflight Wi—Fi service trial, which was launched on Feb. 26, 2009. More than 2,100 passengers logged on and used Alaska Airlines Inflight Wi—Fi. Of those passengers who tried the service and completed a survey during or after their flight, more than 96 percent intend to use it again. Additional key findings of the survey include: e More than 78 percent of those who tried the Inflight Wi—Fi service are either "extremely likely" or "very likely" to recommend it. * More than 75 percent felt the service was either "excellent‘"‘ or "very good." e About 35 percent of passengers accessed the service with portable devices such as smart phones. Other passengers surfed the Web on devices such as notebook computers. Some of the most popular activities customers used the service for included checking e—mail, downloading and listening to music, watching streaming media and interacting on social networks. " Alaska Airlines Inflight Wi—Fi was fast and consistent," said passenger C.J. Adams of Marysville, Wash. "As a frequent business traveler, I was thrilled to have Internet access while in flight and appreciated the opportunity to work in real—time — it even made my flight seem shorter. I will definitely use this service on future Alaska Airlines flights." —more—

«3. Alaska Airlines will begin evaluating pricing models for the service this week and will continue to gather feedback from customers. "Our most important consideration in determining the price of Alaska Airlines Inflight Wi—Fi is providing value to our passengers," said Steve Jarvis, Alaska‘s vice president of marketing, sales and customer experience. "The initial feedback we‘re getting is overwhelmingly positive. We will continue to optimize the service and listen closely to our customers to find the right price that is both competitive with other airlines and fits comfortably within our passengers‘ budgets." The airline plans to set a final price for the service later this year. Passengers will be able to purchase the service using all major credit cards via the Inflight Wi—Fi secure payment process. About the service trial Alaska Airlines Inflight Wi—Fi, provided by Row 44, is currently available onboard Alaska‘s one specially—equipped Boeing 737—700, with plans to install it on additional aircraft in the coming months. The airline conducted extensive ground and inflight tests of the technology prior to the service trial to ensure the system does not interfere with aircraft navigation equipment. In addition, the aircraft equipment has received complete airworthiness certification from the Federal Aviation Administration. The service is being offered on a trial basis and has not yet received final Federal Communications Commission approval. About Alaska Airlines Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction among Traditional Network Carriers (tie)" in the J.D. Power and Associates 2008 North America Airline Satisfaction Study. For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom. ###


Document Created: 2009-04-21 18:17:59
Document Modified: 2009-04-21 18:17:59
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